While Pujol’s product is on the rise, it’s far too early to forecast a Brave new world order dawning in search. “The Web is changing, and our incredible growth shows that there is demand for a new player that puts users first.” “Since launching one year ago, Brave Search has prioritized independence and innovation in order to give users the privacy they deserve,” the company’s chief of search, Josep Pujol, said in a statement. If its current monthly growth rate keeps up, Brave Search could approach 10 billion searches over the next 12 months. While the site does contain ads, they’re featured less prominently.Īs Brave’s eponymous search engine marked its first full year in operation Wednesday, the company reported that users have already logged a not-too-shabby 2.5 billion searches.

Brave doesn’t track your online activity for the purposes of microtargeting ads or selling your data. It’s why Brave Software, one of the most intriguing arrivals to the hilariously one-sided search engine wars, might stand a puncher’s chance at snagging a slice of Google’s market share.īrave, a San Francisco–based outfit cofounded by former Mozilla leader Brendan Eich and software developer Brian Bondy, promotes its search engine as the privacy-focused alternative to Big Tech giants like Google and Microsoft’s Bing. But there’s no denying that Google’s cash cow search engine continues to evolve in ways destined to draw complaints-and competition.

The objective merits of this subjective sentiment are up for debate, as Warzel’s article details. While we remain hooked on Google Search, we want it to feel less like an infomercial. As The Atlantic’s Charlie Warzel wrote earlier this week, some Google Search users (myself included) feel the ubiquitous tool has been overtaken by annoying ads and SEO gobbledygook.

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