Suggested Reading: Meta Opens WhatsApp Cloud API to All Businesses What is WhatsApp Business?Ī platform built by the WhatsApp Team, WhatsApp Business is an app mainly aimed towards small and medium enterprises. If you are wondering how both of them differ then you’ve reached the right place.

However, knowing the difference between WhatsApp Business and WhatsApp Business API can help you figure out which one suits your business needs the most. The communication platform is designed both to benefit you from a commercial perspective. This is why WhatsApp introduced WhatsApp Business API for medium and large businesses.

While this model sustains for small businesses, it’s not viable for bigger organisations. WhatsApp, the world’s largest chat platform, launched WhatsApp Business to help businesses sell and interact with their customers better. Both WhatsApp Business and WhatsApp Business API do the job – but what’s the difference between the two? And which one is suitable for your business? Find out. WhatsApp has made life easier for businesses wanting to expand on the chat app.

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